How Much Does It Cost To Open An Orangetheory Studio? 2023 Millionaire Guide + Budget

Investing in a business initiative such as opening an Orangetheory Fitness facility is a satisfying and possibly successful endeavor. The initial investment required to launch an Orangetheory franchise differs widely from one area to another and from one set of market conditions to another. In this detailed guide, we’ll look at the factors that matter most and explain how much does it cost to open an Orangetheory Fitness studio.

How Much Does It Cost To Open An Orangetheory Franchise?

Orangetheory Fitness franchise costs can range from $200,000 to $600,000 or more, depending on various criteria, such as the size and location of the studio, the price of equipment and leasehold improvements, and the amount spent on pre-opening marketing and promotion. To create an Orangetheory franchise, you should anticipate to cost between $500,000 and $1 million.

  • Franchise Costs and the First Investment

Orangetheory Fitness franchisees face a significant initial investment in the form of a franchise fee. According to the last-known pricing information, an Orangetheory Fitness studio franchise would cost around $59,950. In exchange for your payment, you will be granted permission to use the Orangetheory name and logo and access to their proven business strategy, training, and continuous support.

In addition, the following preliminary expenditures should be accounted for:

Real Estate

Depending on criteria including location, size, and local market circumstances, the price of leasing or owning a suitable property for your Orangetheory Fitness studio can vary greatly. Depending on the specifics of the transaction, real estate costs range from $250,000 to $750,000.

Construction and Renovation

Depending on the current state of the location and the extent to which you want to personalize it, you can spend anywhere from $100,000 to $300,000 on remodeling, building, and interior design for your fitness studio.


Specialized exercise equipment, such as treadmills, rowing machines, and strength training equipment, are found at Orangetheory exercise studios. Depending on the size of your studio and the number and quality of equipment you select, the equipment cost might range from $100,000 to $250,000 or more.


Heart rate monitoring and exercise tracking are two examples of how Orangetheory uses technology. The expense of purchasing heart rate monitors and other related technological systems might range from $20,000 to $40,000.

Promotion and Marketing

Your studio’s first marketing and promotion costs to get the word out and bring in new members might be anywhere from $10,000 to $30,000 or more.

Authorizations and Licenses

Depending on where you live, you have to spend anywhere from a few thousand to tens of thousands of dollars on licenses and permissions.

  • Ongoing Expenses:

There will always be costs associated with running an Orangetheory Fitness studio.

Rent vs. Mortgages

Paying rent or a mortgage each month might be a large recurring cost. Depending on the specifics of the place, these expenses can be anywhere from $5,000 to $15,000 each month.


It is not uncommon to spend several hundred dollars a month for power, water, gas, and other utilities.

Payments and Incentives

Fitness instructor salary, front desk worker pay, and other employee compensation can vary widely depending on location and workforce size.

Maintenance of Equipment

To keep members happy and safe, workout equipment has to be serviced regularly. Plan for the expense of regular equipment upkeep.

Advertising and Branding

To keep and expand your membership, you’ll need to devote resources to constant marketing and promotion.


To safeguard your business, you must invest in insurance plans that might run into the thousands of dollars each year.

Royalty Fee

Orangetheory Fitness requires you to pay a percentage of your studio’s annual gross earnings as a royalty. The standard rate for these charges is between 6% and 8% of annual income.

Technology and Software

Set aside funds to pay for thecost of memberships to any online services required for member management, scheduling, and general administration.

  • Staffing and Training

One of the most important parts of managing an Orangetheory Fitness studio is hiring and training the crew. The following are examples of possible workforce requirements:

Fitness Coaches

Orangetheory only allows certified fitness coaches to lead their unique exercises. These well-skilled coaches’ pay is open to negotiation based on their skills and experience.

Front Desk Officers

Staff at the front desk who take care of visitors and answer their questions.


It’s possible that you’ll require a studio manager to keep things running well daily and satisfy members’ needs.

You can send your employees through Orangetheory’s training programs, which may cost more.

Expense CategoryCost Range
Franchise Fee$50,000
Equipment Costs$250,000
Leasehold Improvements$100,000
Pre-opening Marketing and Advertising$50,000
Working Capital$100,000
Total Initial Costs$550,000 – $550,000
Ongoing Costs (Per Year)$100,000 – $200,000
Total Investment (First Year)$650,000 – $750,000
Total Ongoing Costs (Per Year After 1st)$100,000 – $200,000

The one-time setup fee applies only to the first year, while the ongoing fee is an estimate for each succeeding year. The initial investment accounts for the initial setup fees and the anticipated annual operating expenses. Continued expenditures may increase or decrease depending on location, operating efficiency, and market circumstances. It’s crucial to evaluate your financial plan frequently and make any adjustments.

  • Contingency and Miscellaneous Expenses

Set aside some money for “just in case” situations and other miscellaneous costs that may emerge during the launch and maintenance of your studio. Legal fees, unanticipated repairs, and other monetary surprises are examples of miscellaneous expenses that may arise. Your company can only survive in the long run with a contingency fund to cover unexpected costs like these.

  • Financing Options

Given the high initial and continuing expenditures of establishing an Orangetheory Fitness studio, many franchisees look for ways to finance the business. Funding can come from various places, such as savings, loans, or investors. You should look into several financing choices and consult financial experts to determine what’s best for you.

Pros & Cons 

Established Brand and Business ModelFranchise Fees and Royalties
Proven Successful Fitness ConceptHigh Initial Investment
Comprehensive Training and SupportOngoing Expenses and Operational Costs
Access to Orangetheory’s Marketing StrategiesLimited Flexibility in Business Operations
Growing Health and Fitness Industry DemandPotential Competition with Other Gyms
Membership-Based Recurring Revenue ModelMarket Saturation in Certain Areas
Potential for Multiple Revenue StreamsDependence on Consumer Disposable Income
Scalability and Expansion OpportunitiesCompliance with Orangetheory Brand Standards
Community Engagement and Member LoyaltyLocal Market Variability

How much money can you make as an Orangetheory Fitness franchisee?

Several variables affect how much money you may make as an Orangetheory Fitness franchisee, such as the size and location of your studio, the cost of living in the region, and your managerial abilities. Orangetheory Fitness, on the other hand, claims that its typical franchisee earns more than $1 million annually. An Orangetheory Fitness franchise typically generates annual revenues of $200,000

Is opening an Orangetheory Fitness franchise a good investment?

Entrepreneurs with a genuine interest in health and fitness and sufficient capital may do well to consider opening an Orangetheory Fitness franchise. However, before choosing a choice, you must conduct yourhomework and weigh the hazards.


How much does it cost to open an orangetheory? Depending on several circumstances, the cost to open an Orangetheory Fitness facility can be far over a million dollars. Thorough financial preparation and a grasp of the expenditures involved are essential to the success of this endeavor. Establishing a thorough business strategy and budget appropriate for your area and circumstances requires consultation with Orangetheory personnel and financial experts.